Phoenix

About Heidi Faith

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So far Heidi Faith has created 11 blog entries.
1 04, 2015

The A to Z of Print Design

by Grace Fussell Perfecting, preparing and producing your designs for print can be a baffling process. From need-to-know printing methods, like offset and letterpress printing, to perfecting your design techniques for print, such as knowing your spot from your process colors, we take a look at the key terms you need to know. Swot up on [...]

9 02, 2013

The Universal Arts of Graphic Design

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a [...]

4 11, 2012

The Bias Against Creativity

The Bias Against Creativity: Why People Desire But Reject Creative Ideas Abstract People often reject creative ideas even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt, and which is activated when people experience a motivation to reduce [...]